Balcones Supply Co.: The “Brotique” Bringing Craft Beer and Good Vibes to Main Street

Walk down Main Street in Marble Falls and you’ll find a place where the taps run cold, the conversation flows easy, and the merchandise is as thoughtfully curated as the beer list. That’s Balcones Supply Co.—part neighborhood watering hole, part lifestyle boutique, and 100% Texas charm.

A Local Original: The Birth of a “Brotique”

When Steve Borgic opened the doors to Balcones Supply Co., he didn’t just want to start a business—he wanted to create a space where people could gather, kick back, and discover something new. Tucked inside the historic Old Oak Square at 309 Main Street, Suite 4, Balcones Supply Co. has become known as Marble Falls’ original “brotique.” That means craft beer on tap, stylish goods on the shelves, and a community of regulars who feel more like family than customers.

“We wanted to bring something to town that was relaxed but elevated,” says Steve. “Somewhere you could grab a cold one and maybe walk out with a new cap, a slick pair of shades, or a locally made gift.”

Craft Brews and Curated Goods

Inside, the space is cozy but open, with warm wood, steel accents, and the kind of lighting that makes you want to stay awhile. The beer menu rotates regularly, featuring a mix of Texas-made favorites and new finds from small-batch brewers. Whether you’re a hop-head chasing IPAs or someone who prefers a crisp lager, there’s always something interesting on tap.

But Balcones Supply Co. is more than a bar—it’s a boutique with a rugged, refined twist. You’ll find everything from men’s grooming essentials and leather goods to outdoor gear and locally branded apparel. It’s a place where Hill Country style meets everyday utility, making it a one-stop shop for gifts, gear, and good conversation.

Built for Community

Balcones Supply Co. isn’t just a business—it’s a gathering place. Locals drop by after work, friends meet up for live music nights, and out-of-towners discover a spot that feels like home. Steve’s vision of creating a hub for connection is evident in every square foot of the shop.

“It’s really about the people,” he says. “We’ve got folks who’ve been coming in since day one, and now they’re bringing friends and family. It’s just cool to see it grow like that.”

The shop also hosts events—from tastings and pop-ups to casual get-togethers—making it a lively part of the downtown Marble Falls experience.

Looking Ahead: More Than Just a Store

As Marble Falls continues to evolve, so does Balcones Supply Co. There are plans to expand the product lines, feature more local makers, and deepen the connection with the community. But at its heart, the shop will always stay true to its roots: a laid-back, welcoming place where good taste meets good times.

Whether you’re a local who knows the bartender by name or a weekend traveler looking for a hidden gem, Balcones Supply Co. offers a fresh take on the Hill Country hangout. Stop by for a beer, stay for the stories, and leave with something you didn’t know you needed.

Location: 309 Main Street, Suite 4, Marble Falls, TX 78654
Phone: (512) 715-2107
Instagram: @balconessupplyco